You’ve put your property up for sale, and even though it’s been on the market for a while, it’s still not selling. What’s happening?!
Here are some of the top reasons you may be struggling to sell your home:
Your Home Isn’t Priced to Sell
Since your home is likely your most valuable asset, it makes sense you want to get the most value from it. But to sell your home in a reasonable amount of time, the price must be right for the market, which might not always be exactly right for you. Consider the following tips to help you price your property right:
- Look back to your initial appraisal. This was done to try and estimate the value of your home according to market conditions at the time. Make sure the price you’re asking reflects this number.
- Ask Your Agent. What are people saying when they come to look at your home? Are people passionate? Or is there a lack of enthusiasm? Has anyone mentioned a number that would make them more motivated?
- Pay attention to feedback. This will help tell you what the market is doing. Consider doing an auction to get a better idea as to what the market thinks your home is worth, and think about the offers you have received, as this might tell you more about the way others view your property.
You’ve Made a Bad First Impression
High competition in the market means you need to do everything you can to make sure your property stands out and attracts buyers.
And increasing the curb appeal of your property isn’t as hard as you think. You just need to incorporate the right design and presentation techniques to create something visually appealing.
While you may feel confident your home will sell if you can get people to come look at it, many prospective buyers won’t get this far. If they don’t like the photos you’ve taken of the place, then they’re more likely to shy away. Consider hiring a professional to come in and take photos that will catch people’s attention and encourage them to enquire further into your property.
You Haven’t Invested in the Right Marketing
A successful sale depends on your marketing. If your property isn’t selling, ask yourself if you’re doing enough to your property in front of the right people. Here are some things to make sure to include in your marketing plan:
- Professional photos of the property
- Professional copywriting to describe the property in an enticing and engaging way
- Signboards to work 24/7 at marketing your property
- Real estate portals help expose your property to large audiences
- Brochures and drop cards are great to give to those who come for an inspection, or who stop by your agent’s office
- Agent database marketing. Your agent should be promoting your property to his or her database of active buyers in the local market.
Speak to your local Ruraclo Property office and they will be able to provide you with expert advice and a up-to-date market appraisal on how to best market and price your property.
The information and links provided on this website are for general information only and should not be taken as constituting professional advice. This information does not take into account the financial situation or particular needs of individual readers. Before making any decisions about matters discussed on this website, you should consider whether it is suitable for you in light of your own circumstances, and seek appropriate advice.