Despite what you might think, there’s a whole lot more to selling a house than finding an agent and setting a price. In this article, we’re going to take you through the home-selling process step-by-step, so you know exactly what to expect.
After deciding to sell your property and before you contact an agent, make sure your house is prepared for the real estate onslaught to come. Tidy up the garden, remove any clutter from the sides and make sure your home is as prepared as possible for any open house events.
During the process, it’s important to consider when you hope to sell by, how you want to sell your property, and the key qualities you’ll be looking for with a real estate agent.
Select your agent
When hunting for your agent, it’s useful to attend open houses and inspections to scout the talent. Discuss your property with them and ask about average prices within the area – seem interested but don’t flat-out say that you’re selling.
Pass your details onto the agents that you speak with and see which ones get back in touch with you. The ones that do are the hardest working and will definitely be worth your time.
One of the key traits you should look for with an agent is rapport. Remember – you’re going to be in regular contact with this person for a continued period of time, so you should be sure to find someone that you get along well with.
Choose your method of sale
This is a crucial step in the process, as it will define how the rest of your real estate experience will pan out. Speak with your agent to find out which method works best for you.
Although you’ll have your own opinion, you should also be prepared to take into account the advice that your agent gives you. You might not have considered it previously, but if you’re looking to sell quickly, auction might work well for you. You will, however, have to be prepared to spend out on sufficient marketing to get the auction details in front of the right people.
Agree on a sales price
This step is crucial, because more often than not, the real estate market is unforgiving of overpriced properties. If you set your price too high, the likelihood is that you won’t get even close to the attention your home deserves.
To set a smart price, you should work with your agent to research local sale prices for properties similar to yours. With so many different websites offering data on property sales, this shouldn’t be as hard as it may first appear.
Read through the contract with your agent
Before signing yourself to one particular real estate agent, be sure to read through the contract with them. This way, you’ll be able to ask any questions whilst they’re fresh in your mind and potentially amend clauses you’re not happy about.
Typically, you should expect to talk with the agent about whether the contract is exclusive or non-exclusive, as well as the overall length of the agreement and termination process if things don’t go to plan.
Market your home
Marketing your property effectively is the key to a successful sale – after all, if you don’t let people know about what you have to offer, you’re not going to get anyone interested.
The key to a strong marketing plan comes from 3 main elements – great photos, great copywriting and great presentation. Your campaign should also carefully consider who your target audience is. Whether it’s on a national or local basis, you should tweak your plan to engage the right types of people.
Once you’ve set a marketing plan and have listed your property on the market, that’s where your real estate agent will really shine. Although it might be tempting to jump in and control the situation, vendors should be ready to let their agents to the work. When it comes to negotiating prices, they have your best interests at heart. If you’ve picked the right agent, you’ll have complete faith in them to get you the best result.
Settle on the sale
This is the final step in the sales process, where the buyer makes payment on the contracted price of your house and gains possession of your property. Congratulations!